It is no more a secret that the majority of us are now living in a digital world. Whether we are shopping,
making payments, communication with friends or catching up the news we engage with the internet
world just as much as we do outside the web. With so much development in the field of internet and
technology, It’s impossible for businesses to excel if they are solely depending on traditional approaches
for selling and doing businesses without having online presence.
Having a business website is one of the best and beneficial way of making an online presence in digital
world along with different social media handles. This can be especially useful for the businesses that are
looking to attract customers from wide geographic idea ,as a website allows customer to learn about
product and services and interact with business from anywhere. Keeping that in a mind lets have a look
in the top reasons for every businesses to have an website.
- Increased Visibility
A website can make it easier for customers to find and learn more about the products and service you offer. This is especially important if you are a small or local business, as they are not aware about the business if they don’t see it in their local area.
It will give you an online presence allowing your customer or potential customer to find you and learn more about what you do. With the help of search engine optimization, social media integration and content marketing online visibility can be increased which results attracting new potential customer. - Improved Credibility
Having a professional and stunning website can help your business as a legitimate and trustworthy
company. Providing clear and accurate information about products, services even a business itself can help build trust and credibility with potential customers.
Displaying a testimonials and reviews in the website can help in increase credibility by showing social
proof of business products or service. If we publish informative and well researched content on a
website, it can help establish the business as an authority in its industry. The contact details and location information in the website helps to make business more accessible and transparent to visitors. - Advertisement and Marketing
A website can act as an effective marketing and advertisement tool that can help businesses to reach
large audience base. One way that website help in advertisement and marketing is by displaying ads.
These ads can be targeted based on their interest, need, purchasing behavior, location, age groups
who are more likely to be our potential customer or client.
We can also collects email addresses and use them to send promotional emails or newsletter which
helps to drive sales and keep business in top of mind. Landing pages on the website can be especially designed by targeting potential customer to convert into active customer using persuasive copy and call to action. It can also use retargeting technique to show ads to users who have visited the site previously.
- Increased Social Relationship:
Any service or an E-commerce website can provide an instant solution to any query for a
customer from various methodologies such as chat bot, and forums on the website. Social media can be integrated in website to get queries from potential client directly in preffered social handle. Bus It helps to main good relationship with the customers and clients.
- Innovation and new ideas:
Its normal that a website contains a contact section, where any customer can ask their queries
or give suggestions to the company. Since the website do not have any geographical bounding,various suggestions and feedback from various areas leads to something new idea and innovation on the product. This is one of the most useful benefit of having a business website. - Easier for launching new product:
A well informative website can be very useful for making new customers and launching new products.Let’s take an example about apple website, It contains most of the information of their products. Any
new product launched from the company can be easily taken to mass people just by proving similar
information of the product and company do not have to invest to much for new product launch. This is the most used strategy by most of the companies. - Reduce in Business Operating Cost:
Most of the business have to invest a lot of amount on advertising by producing ad films and other
techniques. If any new product is launched from the company, then same process has to be followed for advertising the product. But a well designed website or customer portal can reduce a lot of amount of such expenses.
The same expense amount can be used for other purposes that helps in the growth of business and
audiences or consumers of the product. Some of the such options can be sponsorship in learning and other programs, social responsibility etc. This on one side increases the popularity of product and on other side, expenses on the advertisement is also reduced. - Competitive and Healthy competition:
Any product or business company can take knowledge from similar type of other company for about the business policies and other fields which brings healthy competition with the rivals. We have never heard about Udemy destroying or trying to decrease the visibility of Byjus.
Instead they try to improve their products and content such that users can get best experience and
services from their sites. Same case is implemented in all fields of business. This increases the healthy
competition and increases the productivity of company. - Increase in Productivity
A business website can use various AI tools to study and analyze the requirements of a customer. It can redirect or suggest the user to the actual product or related products to the user by user’s activity and other information. This helps in more user engagement in our website which directly increases the productivity or sales of our product.
Let’s take an example of a ladies fashion store’s website where a lady is searching a particular designed and specific colored product. We can use AI tools to understand her requirement and suggest a related product. Similarly, we can recommend her similar other products which she will love and engage her more and more time to our website. This directly results to the growth of our business.
Hence a website is a crucial tool for every business running in today’s digital age. It allows businesses toreach wider audience, showcase product and services, establish their brand and increase brand reputation. It helps to improve search engine ranking which helps in increased in leads and sales of a service and products. Overall, a website is an essential tool for businesses to remain competitive in modern technology era.